Marketing Demand Generation Intern

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• Support the development of high-performing demand generation campaigns (email, PPC, display, in-person and virtual events, landing pages) in collaboration with cross-functional teams such as Product Marketing, Marketing Operations, and Sales to generate new leads and enhance product adoption.
• Support planning, executing, and optimizing targeted paid digital and social campaigns, leveraging platforms such as LinkedIn, Facebook, Instagram, reddit, 6sense, Google, and Youtube.
• Support working with third-party vendors (new and existing) to increase inbound lead flow. Align closely with lead-nurturing strategies to impact opportunity creation.
• Collaborate with content and design teams to create compelling messaging and content aligned with campaign goals.
• Monitor and analyze the performance of demand generation campaigns, providing regular reports with actionable insights.
• Collaborate with Marketing Operations to maintain marketing automation best practices including list management, email deliverability, optimization, and data quality and hygiene.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience and interest in a fast-paced, demand generation focused marketing organization, ideally at a SaaS company.
• In-depth knowledge of Google Ads, Bing Ads, and paid social advertising platforms.
• Strong understanding of buyer personas and buyer journey mapping.
• Familiarity with marketing tools (Pardot, 6Sense, Monday) and CRM systems (Salesforce).

• Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously.
• Excellent interpersonal, communication, and teamwork skills.
• Ability to learn new technologies, products and systems quickly.
• Passion for staying ahead of the latest marketing trends and technologies.
• Ability to work in fast-paced environment, rapidly adapting to change and shifting priorities.

At Hexagon Manufacturing Intelligence, our spirited energy and engagement are evident in our commitment to our work, passion for what we do and the speed at which we achieve it. Here you will find the opportunity to build your career, develop professionally, and explore opportunities across a large, diversified company that prides itself on its innovative spirit and commitment to integrity.We strive to attract the most talented and dynamic individuals in their fields because our success is in our people! Our culture encourages independent thinking and a team mentality. And we offer a competitive benefits package that is second to none!All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.Information at a GlanceBusiness Unit: GTM AmericasCountry/Region: United StatesWorkplace: North Kingstown, RI, RemoteJob Function: MarketingReq ID: 1244About HexagonHexagon is a global leader in sensor, software and autonomous solutions. We are putting data to work to boost efficiency, productivity, and quality across industrial, manufacturing, infrastructure, safety, and mobility applications. Our technologies are shaping urban and production ecosystems to become increasingly connected and autonomous – ensuring a scalable, sustainable future. Hexagon’s Manufacturing Intelligence division provides solutions that utilise data from design and engineering, production and metrology to make manufacturing smarter.×Cookie Consent ManagerWhen you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.Required CookiesThese cookies are required to use this website and can’t be turned off.Show More DetailsRequired Cookies Provider Description Enabled

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