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What you need to learn to highlight your profile during the pandemic

The pandemic brought with it new challenges for companies and professionals who currently work remotely. In addition to the ‘home office’, it is now possible to train virtually and ‘nurture’ your profile without leaving home.

What you need to learn to highlight your profile during the pandemic

The most in-demand skills

In general, companies “are looking for professionals with knowledge in particular areas such as digital transformation, digital marketing, online sales and persuasive communication,” says Constanza Triana, director of Vera Ikona.

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The importance of soft skills

Likewise, Triana recommends working on soft skills such as high-impact and influential communication, adaptability, resolution of complex situations or problems and service orientation.

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A technological approach during the pandemic

With technologies as a training pillar in the midst of the crisis, the most recent Manpower Group study indicated that “in the new normal, a need for cybersecurity experts, data analysts, software and application developers quickly emerges.”

Train yourself according to the area you aspire to work in

However, knowledge also depends on the industry or sector to which you want to access or in which the worker will work.

“The first thing is to evaluate your professional profile and face it with what the industry is requesting, that way you can know what skills you should promote,” advises Jonathan Reinstein, communications lead of Timbi.

Have you already thought about learning a new language?

On the other hand, language is a requirement that sooner or later may be required of a worker who needs to handle foreign clients or work material. Studying a new language from home is possible through mobile applications and online courses.

Rein stein said that “having a second language like English can be the key to many doors at the work level; In the background, languages such as Portuguese, Mandarin, and many others can also give you an advantage when applying for a job offer.”

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The Tembi expert told elempleo.com that, at the regional and national level, some of the most demanded profiles in the labor market are related to skills in blockchain, mobile and web application development, design and UX (user experience), as well as programming languages.

If you want to learn about cloud computing, another of the key formations in this crisis, you can start by exploring platforms such as Amazon Web Services (AWS) or Google Cloud.

To maintain contact between work teams, work on projects simultaneously, organize goals and calendars, there are other platforms in which the professional should be interested such as Trello, Monday, Notion and Slack.

This type of ‘apps’ allow you to strengthen work at home, so getting to propose and share this type of tools to a new company or work team will be useful.

Learning from home, if you have the tools, is accessible. Vera Ikona expert said that “our country has increased Internet coverage nationwide. Only, with the arrival of the pandemic, this issue became more relevant and is seen in all social strata, in all ages and for all professions.”

You may also be interested: Did you have your contract suspended? We explain how to access the subsidy of the National Government

Is money the problem?

Since the beginning of the year, the National Government together with some of its ministries opened the possibility of registering for free virtual courses in business, entrepreneurship, technology and data science and programming; all with their respective certification at the end of them.

In fact, through Google Activate we also offer free courses focused on mobile and web programming, e-commerce and digital marketing. The latter is one of the types of knowledge that today is requested not only from marketers, but also from communicators, publicists and other professionals.

“The invitation is to see this as an opportunity. The world will always belong to those who prepare and train in advance; machines can exist, but without a doubt the capacity and human talent is irreplaceable, so you have to be trained, “said Triana.

You can read about: Entrepreneurs, hoping to re-emerge after confinement

If you want to continue working from home and keep your job, it is essential to train in some of these areas. “Those with in-demand skills can make salary decisions, work remotely, avoid commuting and stay safe at home,” Muñoz Restrepo said.

The Manpower Group spokeswoman also advised companies to encourage remote learning and support employees so that their time is invested in new knowledge aligned with the needs of companies. By 2022, more than half (54%) of employees will require significant skills training.

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Tips & Tricks

Technical labor training increased by 33% in times of pandemic

According to the Laboratories of Economic of Education, LEE, of the Javeriana University, while due to the pandemic, undergraduate enrollment in private Higher Education Institutions (HEIs) fell 23% in the second semester of 2020, compared to the same semester of 2019; On the other hand, when analyzing first-year enrollment in public institutions of Technical and Technological training, it grew 33% in the same period analyzed, compared to 2019.

Technical labor training increased by 33% in times of pandemic

“The 33% increase in the demand for technological and technical programs, which occurred in the midst of this pandemic, is due to the fact that they take less time and are cheaper” Luz Karime Abadía, co-director of the LEE of the Javeriana University.

Technical labor training is key to eradicating poverty rates in our country, because according to the expert Claudia Milena Manjarrez, executive director of the CICCE Corporation, the results obtained by those who have initiated processes in this type of education have been successful and have transformed the life not only of them, but of their relatives, since the basic income of the households varies, improving their quality of life.

The state should prioritize Labor Technical programs, since graduates are workers who occupy 70% of the positions required by most companies, and 30% or less are required with a university profile to occupy executive, managerial and strategic positions.

“Labor technicians are the ideal start for any young person, including older people who did not have the opportunity to study, they can start from the ninth grade of high school and if they are educational entities with accredited programs in quality systems and endorsed by the Ministry of education, they can continue with university education studies, having advanced some credits and/or semesters according to the program. I believe that this is due to an issue of breaking paradigms as a society from the institutional framework, in which it seems that the only valid scheme in Colombian society is the university, since they are programs that complement each other.

There is a lack of greater support from the National Government for the Labor Technical programs, they are a solution to the labor and economic reality of the country, better cost-benefit ratio for those who carry them out and for companies it is a solution to hire qualified personnel, with practical and concrete experience in the sector.

Institutions should encourage and promote, help break social paradigms, because as in other first world countries, it is a pride to be a Labor Technician, it is smart to start with a Labor Technician, because in companies all workers are professionals , some are university professionals and others are comprehensive professionals, such as graduates of technical labor programs, who mostly hold assistance, auxiliary and coordination positions, the highest percentage of the labor pie or pyramid”, said Claudia Milena Manjarrez , executive director of CICCE.

Some points to take into account, for which it is considered that the Labor Technical training is a solution to the labor and economic reality of the country and a transforming axis of the vulnerability condition of many populations are:

  1. The business reality in our country reflects a latent need in the hiring of personnel with technical training, since industrial plants require a greater number of technical personnel compared to professional personnel in an approximate proportion of two (2) professionals for every ten (10) technicians (Source: Labor Observatory for education).
  • In countries such as Germany, the United States and England, priority is given in the qualification to base workers who are in charge of the operational and tactical work in the organizations. Statistics show that 6 technicians are trained for 1 professional, a situation contrary to what happens in Colombia, where 6 professionals are trained for each technician (Colombian university observatory). Which means that in Colombia a large number of technicians are needed to cover the needs of the business sector, for this reason studying a technical labor program is the best option.
  • The technical labor programs have a short duration, depending on the intensity of the hours, they can have a duration of 7 months, so the cost-benefit ratio is quite effective, to the extent that they have the possibility of training, qualifying and finding a better paid job with Not such a high investment.
  • The technical labor programs focus on learning through “doing” the essential abilities and skills to perform a job in a company, it qualifies you to quickly face the labor reality or your own entrepreneurship.
  • Students of a technical labor program who study at an accredited institution have the possibility of having apprenticeship contracts, where they are linked with companies to carry out paid internships in their field of study, these internships are from a minimum of six months to two years. their academic program could last, in this period of time the students have support from the institution, counseling, training to overcome situations such as appearing for interviews and tests of the different selection processes, preparing their resume, strengthening key skills and transversal that the company requires in its daily work, added to the fact that they can have affiliations to social security, economic remuneration and the most important thing is that they add work experience that greatly facilitates their connection to a formal job once they have fulfilled all the requirements to graduate as Labor Technicians in the area of ​​their preference.
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Tips & Tricks

Improve your job search during the pandemic with these tips

The portal received, from the Progress EPE Center (Entrepreneurship, Professional Practices and Employment of UNIMINUTO), key information for the search for a new job during and after the pandemic.

To start, you must update or build your resume, a task that you can perform through mobile or computer applications (see our recommended here).

Improve your job search during the pandemic with these tips

How to present a good resume

As for the presentation of this document, “try not to exceed two pages and must be titled your names and surnames. Adding a photo is optional and if you leave it, make sure it is sharp, with good lighting, shoulders up and formal wear, “advises Mauricio Betancourt, expert at Centro Progresa EPE.

This may interest you: What you need to learn to highlight your profile during the pandemic

The presentation of the curriculum

It is vital that you structure your resume by sections. Start with your personal details such as full names, phone, email and your place of residence.

In your resume you can also include relevant external links, for example, your LinkedIn or digital portfolio.

“Omits to relate at the level of languages, the native (Spanish); if you handle a second language, only place it if you have an intermediate or higher level, also for the programs or software you handle,” recommends Betancourt.

Prepare your professional profile

Now, your professional profile must contain academic training, experience, knowledge and / or interests, as well as your skills. This must be written in the third person and its extension should be between three to five lines.

Organize your training and work experience in order, from the newest to the oldest.

TheUNIMINUTOexpert also warns of the importance of differentiating your formal education (graduate, undergraduate, technologist, technical) from other studies or complementary training (diplomas, courses, workshops, seminars). The latter can be placed in another vignette.

To describe eachwork experience, include the name of the company, position held, responsibilities, achievements and the period worked (month and year beginning – month and final year).

“Regarding the references, he closes the document by announcing that these and the certifications will be delivered upon request,” Betancourt said. If you want to include them, present -maximum three- work and personal with data such as names, position or profession and contact number.

You can also read: Learn how to give an excellent job interview from home

Route your job search

According to Betancourt, you must “have defined a professional objective, position and sector. Establish contact with key people in the companies of interest and identify what the needs of the target market are.”

The expert shared with the portal that the candidate must make “a process of self-knowledge that allows him to identify the value offer” and thus be able to adjust the resume to the required profile.

Also remember to register at, where you can assemble your resume and start navigating between the job offers that are presented throughout the country. If your profile is attractive to a company, you can be contacted.

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Other professionals have developed their professional brand in networks such as LinkedIn, where people share valuable content, activate their network of contacts or ‘networking’ and expose their work profile.